Orbit Gum Double Analysis part 1

In order to make up for my lack of an AdJournal last week, I’m doing two this week. (Not to make up the grade, mind you, just to meet quota, so to speak.) I’m fairly certain I won’t get both up by the deadline, but I’ll definitely get one up. So! Ad number one, “The Cheating Husband:”

 

Image/Sound: For the majority of the ad, there is nothing that truly identifies this as an ad for Orbit gum. As I gathered from the module on image and sound, lots of commercials use particular images and/or sounds to build recognition of and familiarity with the campaign, if not the company. Near the end, the spokeswoman, Vanessa Branch, comes on screen, along with her catchphrase of “Fabulous!”

Accompanying that is the familiar fanfare for these commercials. The ad ends with the slogan, “A good, clean feeling, no matter what.”